Seizing Opportunities on the Growing Central Coast
March 29, 2023
On March 29, on the heels of Central Coast Insights, WiVi Central Coast continued the conversation on the growth of the Central Coast wine region and focused on why the Central Coast and why now, why invest in the burgeoning area?
This particular question was the focus of the event’s keynote address, “Central Coast Focus: Trends, Investment, Opportunity…” and while each session speaker provided different answers, the overarching answer for “why now,” is that the Central Coast holds opportunity; from being able to grow many different varieties in unique places, to the prospect of being able to reach new consumers and catch younger generations of legal wine drinkers, to the friendly atmosphere and the potential to utilize that to have fun with social media and meet the consumers where they are.
Read more
Defining DTC Success with Data
March 23, 2023
The upcoming WiVi conference and tradeshow in Paso Robles, Calif., will feature a panel of winery direct-to-consumer experts discussing how they use data to increase and better understand their DTC sales.
Read More
Recently Established San Luis Obispo Coast AVA and its Cool Climate Wines to Be Highlighted at WiVi
March 2, 2023
Local Winemakers from the New AVA will Discuss History of Region, Showcase 10 Wines in Tasting Session
Almost a year ago, the San Luis Obispo Coast AVA, which closely hugs the coastline and inspires climate-focused wines, was awarded AVA status by the U.S. Alcohol and Tobacco Tax and Trade Bureau.
This recently established vinicultural area will be the focus of one of the featured sessions at the 2023 WiVi conference in Paso Robles. The session, “Exploring the New Central Coast AVA – San Luis Obispo Coast AVA,” is scheduled for March 29.
Read More